Globalisation and individualism: How to find balance in home design?

Every day, today’s reality provides us with many discrepancies and different views on the same issues. On the one hand, for most of us, our own home is the realization of dreams, material status and our own “me”. However, it is hard to disagree with the view that the world is heading towards globalization, trends are changing, and property rights are being replaced by substitutes such as possession, use, and leasing.

Where do we look for inspiration?

We can also observe this in the segment of choosing door and window joinery. It has been known
for a long time that external doors and windows are an important element in the broadly understood process of interior design.

Social media in broad sense has enabled virtual access to millions of homes around the world. Platforms like Instagram, Pinterest, and Tik Tok have become galleries where users share photos
and videos of their everyday living spaces.

In the past, in order to look for ideas for home design and admire the unique interior, we had to look through interior design magazines or seek advice from specialists.

As with other aspects of life, the desire to show ourselves and our achievements is a natural human need. By observing the construction process itself, the recommended and used materials, we use already “proven” ideas. We draw on what is already working for others, which serves as a kind of model to follow.

WHAT DO WE CONSIDER WHEN CHOOSING DOORS AND WINDOWS?

However, many of us feel the need to express ourselves, to have a distinctive feature that will be an element that will indicate our uniqueness and individuality. Such behaviors can also be seen when choosing doors and windows


Door and window joinery is no longer perceived in purely technical, mass categories. It is no longer enough to fulfil basic functions, such as: separating from the outside world, providing access to light, protecting the home peace or ensuring thermal and acoustic comfort. The appropriate matching of individual elements in terms of design is a challenge and a reflection of how we look at functionality and broadly understood “beauty”.

Individual projects

An important feature taken into account by conscious users is achieving aesthetic values ​​and color consistency.

After all, beautiful doors and windows are the jewelry of a home, and who doesn’t dream of showing their own style with carefully selected jewelry and stylish makeup, which in this case are tasteful colors and details that emphasize the taste of the hosts.


Individual projects, which are also born from observing and drawing inspiration from the surrounding reality, can be not only unique in terms of design, but also fully functional.


And when choosing energy-saving joinery, the combination of these two worlds is inseparable and guarantees that the doors and windows we choose will be tailored to our style and needs.

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